Markets and management teams prioritize the long-term stability of a business that can be achieved through long-term capital, long-term assets, ownership determination, and committed, long-term owners. A shareholders` agreement helps protect a family`s most important assets so that its ownership base remains stable, decisive and under the control of the family. The importance of plain language can be illustrated by an example from one of the authors` professional experiences: a buy-sell agreement between the owners of a holding company contained a clause stating in summary: „The auditor shall determine the fair value and the parties shall act on the basis of that value. . . .