Under what circumstances will your SLA be dismissed? Whether your contract serves one customer or two internal divisions, you`ll usually find that you put the SLA on the hack block if it doesn`t work. Maybe your goals have not been achieved in the last three months or the current agreement simply does not have an agreement from all parties involved. Service Tracking and Reporting – This section defines the reporting structure, monitoring intervals, and stakeholders involved in the agreement. A Sales and Marketing Service Level Agreement (SLA) is a contract that defines certain important performance indicators and the working relationship between the distribution and the marketing team. SLAs are becoming more common in all types of businesses, as they are the best way to keep sales and marketing teams on the same level. In short, these agreements reflect a company`s sales and marketing goals while fantasizing about certain business views such as lead definitions and Ideal Buyer Personas. This SLA understands that while it doesn`t seem important, your SLA should include consequences for non-compliance with goals.. . . .